Why is it important to take care of your hair, especially in the summer?

Hair Loss and Damaged Hair: A Growing Concern

Hair loss and damaged hair are increasingly viewed as aesthetic issues that significantly impact individual self-esteem, as research worldwide has shown. The goal is to prevent hair damage, as recovery from such damage can take a considerable amount of time.

The hair shaft consists of a structure of keratin fibers that are sensitive to external influences, whether mechanical, physical, or chemical.

Excessive sun exposure is one of the most common causes of structural damage to hair follicles. It leads to the breakdown and loss of keratin, the main protein in hair, as well as the degradation of melanin—the pigment crucial for protecting keratin from free radicals that result from the photochemical breakdown of hair amino acids due to sun exposure. The result is that hair becomes lighter, drier, and more prone to breakage in the summer months.

How to Prevent Hair Damage from Sunlight

1. Avoid harmful effects: Limit direct exposure to sunlight whenever possible.
2. Use hair care products with UV filters: Protect your hair from harmful rays.
3. Consider oral supplements: Products like Yasenka Skinage Hair Boost strengthen hair from within, targeting the roots and the structure of the hair. Beyond prevention, it’s advisable to take it after intense sun exposure as a form of therapy to help your hair recover from this stress.

Conditions that Threaten Your Hair

Stress, excessive heat styling and coloring, an unbalanced diet, hormonal changes, and the aging process all contribute to a reduction in keratin levels, making hair thinner and more brittle.

To better understand the processes at play, it’s essential to know the structure of hair follicles. They consist of three layers: a soft central core, the cortex rich in fibrous proteins and pigments (which forms the thickest layer), and the protective outer layer. Cosmetic products applied to the hair’s surface only smooth the cracked cuticles, providing a temporary solution.

For long-lasting results and deep restoration, hair must be supported from within, addressing the issue at its source. The loss of fibrous proteins, especially keratin, leads to thin, brittle hair prone to breakage. Hair with a strong structure, rich in amino acids, has been shown to be more resistant to external influences and styling.

Is There a Solution?

To provide your hair with quality support from within, choose the liquid dietary supplement Yasenka Skinage Hair Boost. This product combines a patented soluble form of keratin, which is incorporated into hair follicles upon absorption, with B vitamins and zinc that further aid in synthesizing the building blocks of hair. The synergistic effect of this impressive combination enables your hair to grow stronger and healthier. Importantly, as a pharmacist, I can confirm that the effectiveness of this supplement is clinically proven.

mag. pharm. Nives Antolić